LaVar Ball compares Lonzo's branding power to Jordan Brand, Nike
LaVar Ball, father of Lonzo, LaMelo and LiAngelo, loves to talk
LaVar Ball, father of Lonzo, LaMelo and LiAngelo, loves to talk.
And after comparing Lonzo to Stephen Curry and saying that his son will play only for the Lakers, LaVarr spoke with CBS Sports saying that Lonzo’s brand power is similar to Jordan Brand of Nike.
Per CBS Sports, "They're kicking in the door, but they're shocked at what I’m telling them," LaVar said, as transcribed by Kyle Boone of CBS Sports. "I said, 'I'm not looking for no endorsement deal. I'm looking for a marketing and distribution deal.' Branding. The only person doing that is (Michael) Jordan with Nike. That's what we're for. If Lonzo doesn't sign with Adidas, Nike, or Under Armour, guess what - I'll sign the Big Baller Brand. We already got our own brand. Triple Bs. Lonzo is going to be the first one drafted with his own brand. That don’t happen."
And after comparing Lonzo to Stephen Curry and saying that his son will play only for the Lakers, LaVarr spoke with CBS Sports saying that Lonzo’s brand power is similar to Jordan Brand of Nike.
Per CBS Sports, "They're kicking in the door, but they're shocked at what I’m telling them," LaVar said, as transcribed by Kyle Boone of CBS Sports. "I said, 'I'm not looking for no endorsement deal. I'm looking for a marketing and distribution deal.' Branding. The only person doing that is (Michael) Jordan with Nike. That's what we're for. If Lonzo doesn't sign with Adidas, Nike, or Under Armour, guess what - I'll sign the Big Baller Brand. We already got our own brand. Triple Bs. Lonzo is going to be the first one drafted with his own brand. That don’t happen."
E. Carchia
@Sportando
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