Kobe Bryant or King Midas? His $6M investment in sports drink BodyArmor now worth $200M
An investment made by Kobe Bryant has yielded more than 30 times its money in fewer than four-and-a-half years
Kobe Bryant invested $6 million, back in March 2014, to purchase the 10% of BodyArmor, a sports drink marketed as healthier competitor to Gatorade.
Coca Cola recently announced that they have purchased a minority stake in sports drink BodyArmor and based on the valuation of the Coca-Cola deal, his stake is now worth approximately $200 million, sources told ESPN.
Per ESPN, An investment made by Kobe Bryant has yielded more than 30 times its money in fewer than four-and-a-half years.
Bryant is now the fourth-largest investor in the brand, marketed as a healthier competitor to Gatorade, behind the brand's co-founder Mike Repole, Coca-Cola and Keurig Dr Pepper. When Bryant invested in BodyArmor, the brand had just come off a year of $10 million in sales. BodyArmor is projected to top $400 million in sales in 2018.
Coca Cola recently announced that they have purchased a minority stake in sports drink BodyArmor and based on the valuation of the Coca-Cola deal, his stake is now worth approximately $200 million, sources told ESPN.
Per ESPN, An investment made by Kobe Bryant has yielded more than 30 times its money in fewer than four-and-a-half years.
Bryant is now the fourth-largest investor in the brand, marketed as a healthier competitor to Gatorade, behind the brand's co-founder Mike Repole, Coca-Cola and Keurig Dr Pepper. When Bryant invested in BodyArmor, the brand had just come off a year of $10 million in sales. BodyArmor is projected to top $400 million in sales in 2018.
E. Carchia
@Sportando
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