Jay-Z joins Puma Basketball as creative director
Puma signed Bagley III, Smith and Ayton in a few days.
Puma signed three big prospects of the upcoming NBA Draft: Marvin Bagley III, Zhaire Smith and DeAndre Ayton.
The company also hired rapper Jay-Z as creative director.
Per ESPN, Puma on Monday announced that rapper and business mogul Jay-Z has been named to a high-profile role with Puma Basketball.
"I can confirm that according to his deal with Puma, Jay-Z's official designation is Creative Director," Adam Petrick, global director of marketing and brand for Puma, told ESPN. "I referred to him (earlier) today by an informal designation."
Jay-Z, whose given name is Shawn Carter, is expected to be leading brand creative direction for marketing campaigns, will have a voice on product and will also help to identify which upcoming NBA players and entertainers may be best suited for the brand to sign.
The company also hired rapper Jay-Z as creative director.
Per ESPN, Puma on Monday announced that rapper and business mogul Jay-Z has been named to a high-profile role with Puma Basketball.
"I can confirm that according to his deal with Puma, Jay-Z's official designation is Creative Director," Adam Petrick, global director of marketing and brand for Puma, told ESPN. "I referred to him (earlier) today by an informal designation."
Jay-Z, whose given name is Shawn Carter, is expected to be leading brand creative direction for marketing campaigns, will have a voice on product and will also help to identify which upcoming NBA players and entertainers may be best suited for the brand to sign.
E. Carchia
@Sportando
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