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NBA 31/05/2018, 15.28 Video

LeBron James - The Tattoo: Nike NBA Finals spot is one of the best in the company's history

It’s one thing to put words on your back. It’s another thing to live up to them

NBA
It’s one thing to put words on your back. It’s another thing to live up to them.

“The Tattoo,” directed by Hiro Murai, captures the moment LeBron chose his Chosen 1 ink and celebrates the self-belief required to embrace the designation.


 
E. Carchia

E. Carchia

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