Stephen Curry and the Golden State Warriors top the National Basketball Association’s (NBA) list of most popular jerseys and team merchandise, marking the third consecutive regular season Curry and the defending NBA Champions have earned top honors. Rankings are based on NBAStore.com sales since the beginning of the 2017-18 NBA season.
Rounding out the top five players are the Cleveland Cavaliers’ LeBron James (No. 2), the Warriors’ Kevin Durant (No. 3), the Milwaukee Bucks’ Giannis Antetokounmpo (No. 4) and the Boston Celtics’ Kyrie Irving (No. 5). Irving climbed seven spots from his ranking on the most recent list (January 2018).
The Warriors are followed by the Cavaliers at No. 2, the Philadelphia 76ers at No. 3, the Los Angeles Lakers at No. 4 and the Celtics at No. 5.
Top 15 Most Popular NBA Jerseys:
Top 10 Most Popular Team Merchandise: