Mavericks have a new name for Chinese market: from Little Cow to Lone Ranger Heroes

Dallas Mavericks @dallasmavs selected a new Chinese team name 达拉斯独行侠 (Dallas Lone Ranger Heroes) with help from Chinese basketball fans, do you like the new name? pic.twitter.com/AAJxveUt3Q

— Yicai Global 第一财经 (@yicaichina) 4 gennaio 2018

Dallas Mavericks have now a new name for the Cinese market: from Little Cow to Lone Ranger Heroes.

Per ESPN, The name change won't affect how the Mavericks are branded or recognized in English. It primarily serves to correct a long-standing Chinese misinterpretation of "Mavericks" -- a distinct American term symbolizing a free-spirited individual.
In China, the Mavericks are currently called "Xiao Niu," meaning "little cow," by broadcasters, journalists, experts and fans. The term first appeared in Chinese state-run media and was subsequently picked up by others. Recently, some began to question whether the name was misrepresenting the horse in the team's logo.
Last year, the Mavericks became aware of the situation in China. "I wasn't happy," Mavericks owner Mark Cuban told ESPN, laughing, at the beginning of the rebranding campaign. "Obviously, no one wants to be a little cow, so I'm glad we're going to get an opportunity to change it."