Pacers Unveil New Look for 2017-18 Season
Stephenson: " I like them so much I'm going to buy my own jersey."
On Friday, the Pacers officially unveiled the first phase of a brand refresh, built around the "We Grow Basketball Here" platform and highlighted by the unveiling of new white and blue uniforms, a new playing court, and two new logos – a state icon and seal for basketball in Indiana.
The platform is the result of a three-year focus on reestablishing the franchise's identity that began with the debut of the Hickory jerseys and honoree program for the 2015-16 season, continued with the 50th season celebration last season, and now looks forward to the future while continuing to pay tribute to the state's rich basketball heritage.
"I think when you talk to anybody about Indiana and what comes to mind, basketball is it," said Todd Taylor, Pacers Sports & Entertainment's Senior Vice President/Chief Sales & Marketing Officer. "As we look at it, being Indiana's team from border to border, I think it's important that we sort of look at our roots. And those roots really are basketball and growing the game."
The new uniforms in particular are an exciting development for Pacers fans. Indiana last unveiled new uniforms in Sept. 2005 and has sported the same design for the past 12 seasons.
"It's a great new look for the new-look Pacers. They fit great, they feel great. I think fans are really going to like them. I like them so much I'm going to buy my own jersey."
Lance Stephenson
The platform is the result of a three-year focus on reestablishing the franchise's identity that began with the debut of the Hickory jerseys and honoree program for the 2015-16 season, continued with the 50th season celebration last season, and now looks forward to the future while continuing to pay tribute to the state's rich basketball heritage.
"I think when you talk to anybody about Indiana and what comes to mind, basketball is it," said Todd Taylor, Pacers Sports & Entertainment's Senior Vice President/Chief Sales & Marketing Officer. "As we look at it, being Indiana's team from border to border, I think it's important that we sort of look at our roots. And those roots really are basketball and growing the game."
The new uniforms in particular are an exciting development for Pacers fans. Indiana last unveiled new uniforms in Sept. 2005 and has sported the same design for the past 12 seasons.
"It's a great new look for the new-look Pacers. They fit great, they feel great. I think fans are really going to like them. I like them so much I'm going to buy my own jersey."
Lance Stephenson
D. Destri
@IlDeriu
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