Stephen Curry and Warriors remain atop NBA’s most popular jersey and team merchandise list

Reigning Kia NBA Most Valuable Player Stephen Curry and defending NBA Champion Golden State Warriors retained top honors on the NBA’s Most Popular Jersey and Team Merchandise lists.  Results are based on NBAStore.com sales from October 2015 through December 2015 and reflect a record-breaking holiday shopping season.  NBAStore.com had its largest Black Friday (Nov. 27) and Cyber Monday (Nov. 30) in history, with combined sales up 20 percent from the previous year.

Rounding out the top five players are the Cleveland Cavaliers’ LeBron James (No. 2), the Los Angeles Lakers’ Kobe Bryant (No. 3), the New York Knicks’ Kristaps Porzingis (No. 4), who earned a spot on the list for the first time after a sensational start to his rookie year, and the Oklahoma City Thunder’s Kevin Durant (No. 5).

The Warriors once again emerged as the top-selling team, followed by the Chicago Bulls at No. 2, the Cavaliers at No. 3, the Lakersat No. 4 and the Knicks at No. 5.

Additional highlights:

- The Bulls’ Jimmy Butler makes his debut on the list at No. 10.

- Bryant jumps three positions from the latest list (June 2015) to No. 3, while Durant and Thunder teammateRussell Westbrook each move up six spots to Nos. 5 and 7, respectively.

- Two-time NBA All-Star Paul George of the Indiana Pacers earns his highest ranking ever at No. 12.