Damian Lillard will sign a new rich deal with Adidas

Portland Trail Blazers guard Damian Lillard and adidas are on the cusp of finalizing a multiyear, lucrative shoe endorsement deal barring any hiccups, a league source informed CSNNW.com.

Once official, an announcement is expected in the coming days.

“We’re close,” Lillard told CSNNW.com on Tuesday. “Nothing final yet. I'm excited.”

Adidas had a 30-day exclusive window to reach an agreement with Lillard and that period was set to expire on April. 1, according to another source briefed on the situation. If a deal was not reached, conversations with Nike and other shoe rivals would have commenced as soon as this week, we’re told.

However, the talks have progressed to the point where adidas is in the driver’s seat.