Warriors Promote Kent Lacob to General Manager of Santa Cruz Warriors

The Golden State Warriors have promoted Kent Lacob to general manager of the Santa Cruz Warriors of the NBA Development League, the team announced today. Ryan Atkinson, who joined the Santa Cruz Warriors in 2013, has earned a promotion to assistant general manager.

Lacob is entering his second season with the Warriors organization after serving as Golden State’s coordinator of basketball operations last season. In that role, he assisted with scouting efforts, preparation for the NBA Draft, analytics projects and the team’s efforts with implementing wearable technology. The Woodside, CA, native attended Washington University in St. Louis, where he played guard for the men’s basketball team and was named captain of the club as a senior in 2014-15. He graduated with a degree in Philosophy-Neuroscience-Psychology and a minor in Commercial Entrepreneurship.

Atkinson joined the Santa Cruz Warriors as director of basketball operations prior to the 2013-14 campaign, where he managed team travel and served as a liaison between the coaching staff and the front office. The Atlanta, GA, native, who earned a master’s degree in Sport Management from the University of San Francisco and a bachelor’s in Sport Management from Missouri Western State University, also worked as a clubhouse attendant with the Oakland Athletics from 2009 to 2016.

The Santa Cruz Warriors are celebrating their fifth season in Santa Cruz following the franchise’s move from Bismarck, North Dakota, prior to the 2012-13 campaign. Golden State’s NBA D-League affiliate appeared in the NBA D-League Finals in each of its first three seasons in Santa Cruz, capturing the NBA D-League Championship in 2015. For more information on the Santa Cruz Warriors, visit santacruzbasketball.com.

For more information on the Golden State Warriors 2016-17 season, presented by Kaiser Permanente, visit warriors.com.