Lassa Tyres is the new main partner of FC Barcelona

Lassa Tyres, new main partner of the professional sections http://t.co/v0mLvY61l6 pic.twitter.com/V0UOKVarvn

— FCB Basket (@FCBbasket) June 3, 2015

On Tuesday, FC Barcelona and Lassa Tyres signed a global partnership agreement with Turkey’s leading tyre manufacturer, whereby the latter becomes the main partner of the professional sections and, at the same time, an official partner of the Club in relation to football for the next four seasons. The agreement will be in force until 1 June 2015, and makes Lassa the “official tyre” of FC Barcelona.

This is the first time that the Club’s professional sections (basketball, handball, futsal and roller hockey) have shared the same main partner. This means that the four teams will wear the Lassa name on the front of their shirts and all of them will be known by the same name, FC Barcelona Lassa until 30 June 2019.

The signing of the deal between FC Barcelona and the Brisa company, the seventh biggest tyre manufacturer in Europe and the owner of the Lassa Tyres brand, took place on Tuesday on the Club facilities in the presence of the CEO of Brisa (a joint venture of Turkey's Sabancı Holding and Bridgestone)Hakan Bayman, president Josep Maria Bartomeu and first vice-president Javier Faus. A press conference is being planned for a later date, when the agreement will be officially presented.

The deal grants Lassa Tyres association and image rights, advertising and promotion rights, and hospitality rights, among others, both in relation to the professional sections and the Palau Blaugrana and to football and the Camp Nou. In addition, players like Messi, Neymar Jr, Luis Suárez, Iniesta, Juan Carlos Navarro, Víctor Tomàs, Sergio Lozano and Aitor Egurrola, among others, will be taking part in promotional campaigns for Lassa.

“FC Barcelona is among the world’s most appreciated clubs. It is a club that sets an example in traditional values and social vision, and has a strong academy culture that delivers success in sports. We believe that Brisa’s respect for people and the environment, and our focus on sustainable development, are in line with FC Barcelona’s deep-rooted values. At Brisa, we believe that our leading brand in the tyre industry, Lassa Tyres, is the perfect match for FC Barcelona. Today, vehicle owners and drivers can find Lassa in more than 60 countries. We will continue to proudly represent our country in global markets through this cooperation. We are already excited about joining forces in new projects with FC Barcelona, a club that values social responsibility highly, just like Brisa.”

"This is a great day for FC Barcelona’s professional sections. We had an ambitious objective, which was to find a global partner for all of the Club’s sections and thus boost the strength of our multi-sport status. Now we have one and we feel very satisfied. Lassa Tyres forms part of a leading industrial group in Turkey, where Barça is a big name and where we already have very important partners. This agreement takes us even closer to our fans around the world thanks to the worldwide arena in which Lassa Tyres operates. This partnership provides support and impulse for our sections, which are an integral part of us being More than a Club".