DAZN becomes new home of FIBA basketball in Canada
FIBA, the International Basketball Federation, on Friday announced it has signed a five-year agreement for Canada with leading live-streaming sports service DAZN over the period 2017-2021
FIBA, the International Basketball Federation, on Friday announced it has signed a five-year agreement for Canada with leading live-streaming sports service DAZN over the period 2017-2021.
During this time, DAZN will broadcast every Canada game from FIBA's top national team competitions, including the FIBA Women's Basketball World Cup 2018 and the FIBA Basketball World Cup 2019.
The agreement comes into effect immediately, with DAZN set to broadcast the upcoming FIBA Basketball World Cup 2019 Americas Qualifiers, including Canada's clashes against Bahamas on November 24 and Dominican Republic on November 27.
In 2018, this will be followed by further World Cup Qualifiers, as well as the FIBA Women's Basketball World Cup and the FIBA U17 Basketball World Cups 2018 Men and Women.
Alex Rice, DAZN's Managing Director for Rights and Strategic Development, said: "We're absolutely thrilled to have entered into this partnership with FIBA and offer Canadian basketball fans unrivaled access to all Team Canada matches over the next five years."
Frank Leenders, Director General of FIBA Media and Marketing Services (FMMS), said: "It is a great pleasure to team up with DAZN in bringing the very best of men’s and women’s national team and world basketball to fans all across Canada. DAZN provides the perfect way to consume sports for the future generation."
Michele O'Keefe, Canada Basketball CEO, said: "We are extremely excited about DAZN's partnership with FIBA and the opportunity to continue growing the sport of basketball in Canada. We look forward to working with DAZN in telling our athletes' stories and putting on a good show for all the fans of Team Canada across the country."
The agreement was brokered by FIBA Media, the strategic partnership between FIBA and Perform, which is responsible for securing multi-year agreements related to FIBA's new calendar of events.
DAZN launched in Canada in July 2017 with a host of sporting rights. It is the only place that NFL fans can watch every LIVE game of the 2017 season - including pre-season, regular season, the playoffs and the Super Bowl. Ahead of next month's hotly anticipated El Clasico between Barcelona and Real Madrid, DAZN also offers top European Soccer leagues La Liga, Serie A and Ligue 1, as well as Autumn Rugby Internationals, Russia’s Kontinental Hockey League, WTA Tennis and MotoGP.