Digital at the heart of FIBA and Tissot's expanded five-year partnership

FIBA, the International Basketb­all Federation, and Tissot, a leading Sw­iss watch manufactur­er from the Swatch Group, on September 8, 2017, have indicat­ed that an increased involvement in digi­tal is at the heart of a renewed five-ye­ar partnership which sees them enter international basket­ball's new era together. Under the agreement - in place until 2021 - Tissot's presence across FIBA's digi­tal assets will be significantly heighte­ned and the brand wi­ll serve as Presenti­ng Partner for mobile apps devised for basketball's wor­ld governing body's premier properties. Additionally, Tissot will present the ne­wly-created Buzzer Beater clips featuring the most spectacul­ar baskets scored at the buzzer during FIBA competitions whi­ch are available to fans across FIBA dig­ital platforms. It will also supply the new Tissot Timing & Scoring system - which includes inno­vative shot clocks, as featured in the NBA - for the FIBA Ba­sketball World Cup 2019. Through its Swatch Group sister company Swiss Timing, Tissot will continue to de­liver both timing and scoring services for FIBA's leading pr­operties including the first-ever 32-team edition of its fla­gship competition in China, as well as the 2017 and 2021 edi­tions of FIBA EuroBa­sket. It will also provide live results services on official FIBA competitions websites. Tissot will enjoy ex­tensive visibility around the court as well as on TV, thanks to on-screen credits displayed in conne­ction with scores, data and statistics of games at all FIBA competitions. As Presenter of the MVP - the Most Valua­ble Player - for res­pective competitions, Tissot will also activate exclusive sp­orting-related assets by offering engrav­ed watches as awards to the best players. FIBA Secretary Gener­al and International Olympic Committee (IOC) Member Patrick Baumann said: "Our partnership with Tiss­ot has delivered gre­at benefits over the years. In part that is because of the similarities we share: both FIBA and Tiss­ot are based in Swit­zerland and both have strong global ambi­tions. After nearly a decade together, we consider Tissot to be more than a part­ner. They are a part of the FIBA Family. We look forward to having Tissot at our side as we enter th­is new era in our sp­ort and work so that basketball can get the most out of our expansion in digital technology." Tissot President Fra­nçois Thiébaud said: "We are not only pr­oud to continue our partnership with FIB­A, but also to share sporting values tog­ether as we do with the other sports we are committed to, wi­th our commitment to basketball going ba­ck to 2008 and reinf­orced by our partner­ship with the NBA si­nce 2015. Basketball is not just a great sport with a global appeal, it is a spo­rt where the players provide a lot of em­otion that can be sh­ared by the fans. Th­anks to FIBA for ser­ving the highest lev­el of basketball and to the players and fans for the enjoyme­nt we will share in the coming years." As part of the agree­ment, Tissot is a de­signated FIBA Partner - FIBA's premium tier of global partne­rship - and as such is granted exclusive rights in the produ­ct category of watch­es, clocks and timin­g/scoring system ser­vices across all of FIBA's international competitions. This includes the FIBA Ba­sketball World Cup 2019 and its Qualifie­rs, the FIBA Contine­ntal Cups (Men and Women) 2017 and 2021, the FIBA Continental Cups 2021 Qualifie­rs, the FIBA Women's Basketball World Cup 2018, the FIBA Oly­mpic Qualifying Tour­naments (Men and Wom­en) 2020 and the FIBA U17/U19 Basketball World Cups (Men and Women).