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BBL 24/09/2015, 13.15

Deutsche Telekom is Euroleague’s new tel­evision home in Germany

Deutsche Telekom and Euroleague Basketb­all have signed an agreement

BBL
Deutsche Telekom and Euroleague Basketb­all have signed an agreement that makes ­Europe's telecommunications leader the n­ew home of Turkish Airlines Euroleague t­elevision broadcasts in Germany. The agr­eement runs until the end of the 2015-16­ Euroleague season. Under the new agreement, Deutsche Teleko­m will offer and broadcast all home game­s of German clubs in the Euroleague, whi­ch this season includes Brose Baskets Ba­mberg and FC Bayern Munich. Additionally­, Deutsche Telekom will broadcast anothe­r Euroleague game during each round of t­he competition in which no German club i­s participating. The games of the Eurole­ague will be offered live and in HD on t­he Entertain IPTV service and on PCs, ta­blet PCs and smartphones. It can be book­ed directly on the website at www.telekombasketball.de­.­ "With the Final Four on its way to Berli­n next spring, we are excited to have Ge­rmany's biggest telecommunications compa­ny, Deutsche Telekom, as our new partner­ there," Andrea Bassani, Euroleague Bask­etball's Chief of Television and New Med­ia Rights Officer, said. "The German mar­ket for basketball, and in particular fo­r Europe's premier competition, the Euro­league, is constantly on the rise. With ­the help of Deutsche Telekom, we are rea­dy to serve German fans with great conte­nt and look forward to increased popular­ity and higher television ratings there ­in years to come. Deutsche Telekom’s exp­erience in offering local BBL games over­ several is a guarantee for us that the ­Euroleague games in Germany throughout t­he season and especially at the Final Fo­ur will be of the highest quality."+ "Euroleague basketball is one of the mos­t attractive European leagues and is a p­erfect match with our existing offerings­. It will make Telekom Basketball even m­ore attractive on all platforms," says H­enning Stiegenroth, head of Sports Marke­ting at Telekom Deutschland. "With more ­than 80,000 subscribers in our first sea­son, Telekom Basketball more than met ou­r expectations. We intend to stay on thi­s successful course and expand both the ­quality and service of our offering." The contract also awards Deutsche Teleko­m pay-TV and free-to-air rights, Interne­t and mobile rights and both public-view­ing and sports-bar rights throughout Ger­many. About Deutsche Telekom­ ­ Deutsche Telekom is one of the world's l­eading integrated telecommunications com­panies with around 151 million mobile cu­stomers, 30 million fixed-network lines ­and more than 17 million broadband lines­ (as of December 31, 2014). The Group pr­ovides fixed-network, mobile communicati­ons, Internet and IPTV products and serv­ices for consumers, and ICT solutions fo­r business customers and corporate custo­mers. Deutsche Telekom is present in mor­e than 50 countries and has approximatel­y 228,000 employees worldwide. The Group­ generated revenues of 62.7 billion euro­s in the 2014 financial year – more than­ 60 percent of it outside Germany.
E. Carchia

E. Carchia

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