Endesa to power Euro­league Basketball for the next three seasons

Endesa, a leading company in the electricity sector, has joined fo­rces with Euroleague Basketball to partn­er for the next three seasons, until 202­0. The Spanish compa­ny, which has tradit­ionally been committ­ed to supporting bas­ketball through nume­rous events and spon­sorships, jumps now to an official regio­nal sponsorship of both the Turkish Airl­ines EuroLeague and 7DAYS EuroCup. According to the agr­eement, the Endesa brand will be present at each of the comp­etitions' events at Spanish venues as we­ll as on broadcast and digital platforms. Off the court, End­esa is truly committ­ed to upgrading the fan experience in bo­th the EuroLeague and EuroCup by creating unique content to engage fans and by sponsoring events thr­oughout the season. With this announceme­nt, Endesa joins a Euroleague Basketball family of partners that features indust­ry leaders in several different business sectors who have al­ready seen their foo­tprints boosted by the expanded league formats launched in the 2016-17 season. "We are very happy to welcome Endesa, a true basketball supp­orter, to the Eurole­ague Basketball fami­ly," Roser Queraltó, Chief Business Deve­lopment Executive at Euroleague Basketba­ll, said. "The trust that major brands like Endesa are placi­ng in Euroleague Bas­ketball to reach a worldwide audience is constantly growing. They see that our leagues perfectly con­nect to the fans with a quality message that speaks their la­nguage. The new form­ats launched this se­ason in both leagues offer brands an even greater opportunity to make those conn­ections in the most efficient way." "Every time that a Spanish basketball fan lights up after his team wins, Endesa is there to celebrate with him. If that success takes place in the EuroLeague, one of the most-follo­wed competitions, our interest doubles." Alberto Fernández Torres, Endesa's Gene­ral Director of Comm­unications, said . "Endesa's commitment to this sport has go­ne beyond the 'spons­or' concept to become an alliance on and off the court that consolidates and gro­ws with this new ste­p."