Euroleague Basketball partners with Turkish Towels starting at Final Four
Euroleague Basketball and Turkish Towels are pleased to announce a partnership agreement which will provide Turkish Airlines EuroLeague teams with the finest cotton in the region starting with the Final Four in Istanbul next week
Euroleague Basketball and Turkish Towels are pleased to announce a partnership agreement which will provide Turkish Airlines EuroLeague teams with the finest cotton in the region starting with the Final Four in Istanbul next week.
The deal means Turkish Towels products will be made available on team benches and in the locker rooms for the use of players at the Turkish Airlines EuroLeague Final Four, which takes place at Istanbul's Sinan Erdem Dome between May 18 and 21, and into next season.
The agreement also applies to the Euroleague Basketball ADIDAS NEXT GENERATION TOURNAMENT, to be contested among eight of Europe's leading junior teams during Final Four weekend.
Turkish Towels has decided to join forces with EuroLeague Basketball to take advantage of the worldwide visibility of the continent's biggest competition. The annual celebration of basketball of the Final Four, with an accumulated global audience of 150 million expected to witness the action in Istanbul later this month, makes a great starting point for the partnership.
Welcoming the partnership, Roser Queralto, Chief Business Development Officer of Euroleague Basketball, said: "A key element of our strategy is working with companies who are active in the local communities of our teams, so we are delighted to enter this partnership with Turkish Towels. Turkey is famous all over the world for its high-quality fabrics and materials, so it is entirely appropriate that competing players at the Final Four will be able to use the best towels available in the region."
Süleyman Kocasert, Deputy Chairman of the Turkish Exporters' Assembly and President of Denizli Exporters' Association, said: "Turkish Towels has a very strong heritage and a deep culture arising from history. Our efforts on Turkish Towels' quality and its brand value will peak by our Turkish Airlines EuroLeague Final Four sponsorship. Turkish Towels will be introduced to basketball lovers and the entire world through such a big sports event for the first time. We're very confident that this will make a great contribution to the brand recognition of the Turkish Towels all around the world."
The deal means Turkish Towels products will be made available on team benches and in the locker rooms for the use of players at the Turkish Airlines EuroLeague Final Four, which takes place at Istanbul's Sinan Erdem Dome between May 18 and 21, and into next season.
The agreement also applies to the Euroleague Basketball ADIDAS NEXT GENERATION TOURNAMENT, to be contested among eight of Europe's leading junior teams during Final Four weekend.
Turkish Towels has decided to join forces with EuroLeague Basketball to take advantage of the worldwide visibility of the continent's biggest competition. The annual celebration of basketball of the Final Four, with an accumulated global audience of 150 million expected to witness the action in Istanbul later this month, makes a great starting point for the partnership.
Welcoming the partnership, Roser Queralto, Chief Business Development Officer of Euroleague Basketball, said: "A key element of our strategy is working with companies who are active in the local communities of our teams, so we are delighted to enter this partnership with Turkish Towels. Turkey is famous all over the world for its high-quality fabrics and materials, so it is entirely appropriate that competing players at the Final Four will be able to use the best towels available in the region."
Süleyman Kocasert, Deputy Chairman of the Turkish Exporters' Assembly and President of Denizli Exporters' Association, said: "Turkish Towels has a very strong heritage and a deep culture arising from history. Our efforts on Turkish Towels' quality and its brand value will peak by our Turkish Airlines EuroLeague Final Four sponsorship. Turkish Towels will be introduced to basketball lovers and the entire world through such a big sports event for the first time. We're very confident that this will make a great contribution to the brand recognition of the Turkish Towels all around the world."
E. Carchia
@Sportando
You must be registered to post a comment