Tadım becomes Official Global Partner of Euroleague Basketball

Euroleague Basketball, organizer of Europe's top basketball competitions, is proud to announce that it has a new Official Global Partner; Tadım, Turkey’s leading brand of packaged nuts and dried fruits. Tadım will sponsor the Turkish Airlines EuroLeague, home to the biggest clubs on the continent, for the next three years. The long-term agreement, which adds to Euroleague Basketball's growing family of partners in another new industry category, attests to the broad appeal of its competitions. Tadım will promote its products in ad campaigns that feature EuroLeague players, will enjoy great visibility in strategic markets such as Germany and Turkey, and will receive unique business-to-business opportunities via EuroLeague hospitality platforms throughout the season. "We are pleased to have Tadım join us as an Official Global Partner, which is another sign that Euroleague Basketball's competitions offer a wide fan base that interests every kind of business," Roser Queralto, Euroleague Basketball's Chief Business Development Officer, said. "This is one more step in our ongoing efforts to make our competitions and our clubs stronger financially season after season." As a well-established, reliable Turkish brand with long-rooted experience in its industry, Tadım is proud to provide global support to such a large organization as Euroleague Basketball and, with this deal, allow the Tadım brand to take another important step of opening to the world. According to Euromonitor, a global market intelligence publisher providing market research reports, Tadım is among the leading nuts and dried fruits manufacturers in Western Europe. After opening a production plant in Germany, in addition to its facilities in Turkey, Tadım will get the opportunity to introduce the Turkish nuts and dried fruits to the world during the three years of its Official Global Partnership with Euroleague Basketball. "We are happy to become an Official Global Partner of Euroleague Basketball," Emre Tekinalp, Tadım's Marketing Office General Manager, said. "With the Final Four matches to be held next May in Istanbul, Europe's best basketball will also make a significant contribution to the promotion of Turkey. Tadım's products accompany people during their most pleasant moments, and with this partnership, their enjoyment of basketball will be enhanced to the highest level."