Turkish Airlines Euroleague audience growth sets records
Euroleague Basketball is proud to announce that the Turkish Airlines Euroleague enjoyed record increases in audience numbers - from arena attendance to social media and every measure in between - for the 2014-15 season just completed
Euroleague Basketball is proud to announce that the Turkish Airlines Euroleague enjoyed record increases in audience numbers - from arena attendance to social media and every measure in between - for the 2014-15 season just completed.
The positive numbers were led by the competition's highest-ever average attendance, almost 8,500 fans per game, an 11% rise over the previous season. A record total of 2,027,403 fans attended Euroleague games in the 2013-14 season.
In addition, last season saw visits to the competition's official websites almost double with the addition of new premium media partners in Greece and Italy, a strategy that is already expanding to more countries.
Likewise, on social media, there were double-digit percentage increases in Facebook likes and subscribers to the competition's official Youtube platform, where video views climbed to almost 17 million between October and May.
Finally, the Euroleague established two new television milestones with this season's Final Four being seen through 72 broadcast partners reaching 201 countries and territories.
"We are gratified on two levels about the evidence that more fans than ever followed the Turkish Airlines Euroleague this season," Alex Ferrer Kristjansson, Euroleague Basketball's Brand & Communications director, said. "First, the high percentage increases show that fans are finding new ways to get to know the competition thanks to the many digital platforms where the Euroleague may be enjoyed. Second, it is clear that fans not only like what they see, viewing more and more videos and participating in social media regularly, but they are proving their high level of interest by seeing our teams in person, too. "
The positive numbers were led by the competition's highest-ever average attendance, almost 8,500 fans per game, an 11% rise over the previous season. A record total of 2,027,403 fans attended Euroleague games in the 2013-14 season.
In addition, last season saw visits to the competition's official websites almost double with the addition of new premium media partners in Greece and Italy, a strategy that is already expanding to more countries.
Likewise, on social media, there were double-digit percentage increases in Facebook likes and subscribers to the competition's official Youtube platform, where video views climbed to almost 17 million between October and May.
Finally, the Euroleague established two new television milestones with this season's Final Four being seen through 72 broadcast partners reaching 201 countries and territories.
"We are gratified on two levels about the evidence that more fans than ever followed the Turkish Airlines Euroleague this season," Alex Ferrer Kristjansson, Euroleague Basketball's Brand & Communications director, said. "First, the high percentage increases show that fans are finding new ways to get to know the competition thanks to the many digital platforms where the Euroleague may be enjoyed. Second, it is clear that fans not only like what they see, viewing more and more videos and participating in social media regularly, but they are proving their high level of interest by seeing our teams in person, too. "
E. Carchia
@Sportando
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