Ferrer: "7DAYS Eurocup more competitive with italian, turkish and french teams on board
7DAYS Eurocup ready for action, the Euroleague Brand and Communications Director Alex Ferrer explain targets and what's next for the second ULEB competition
Regular season for 7DAYS Eurocup is really close for action, first jumpball tonight with Ulm that hosts Tofas Bursa. New season, new targets and the even closer connection with Turkish Airlines Euroleague tournament
explained to Sportando by Alex Ferrer, Euroleague Brand and Communications Director, that we really thank you for his kindness.
New season, fresh addition with teams from Italy, France and Turkey, quality is clearly improving.
"Certainly. We already had a great season last year with the move to a 24 team format, which benefited greatly of the quality of the teams. Also the fact that the EuroLeague was reduced from 24 to 16 made that some teams that had been In EL moved to the EC. Last year we saw unfortunate situations in Italy, Turkey and France, where teams were forced no to play in EC, but fortunately this season the situation moved back to normal. The addition of these 3 countries will definitely make the competition even better!".
Last season "slim" format confermed with the the best of three finals.
"The formula was new for the EC but it had been used by the EL in the past, so we knew it would be both entertaining for fans and exciting for players. For the Finals, we had tried a number of formats: single game, home and away, final four and final eight. But the one that has worked best has clearly been the Playoffs, so the champion will be decided again after a best-of-three series".
The big news is the total game coverage by the Euroleague TV, any chance to have a single APP just for 7DAYS Eurocupe?.
"Indeed, a lot has changed on the production and distribution side of things. Thanks to the partnership we have with IMG, this season we centralised the production and commercialisation of TV rights. This will make us achieve higher standards in production, a homogenic product accross the league, and of course better revenue levels for the clubs. Besides this, the EC will also be offered by the Euroleague.tv OTT platform to the entire world, creating an interesting product for the fans, with the best 2 continental competitions and the best 40 clubs available in one destination only, with non-stop live action from tuesday to friday. And on mobile, fans will be able to connect to the live games through the existing official Euroleague Basketball app, that gathers EL, EC and the Adidas Next Generation Tournament, all in one single place".
Which are the main targets for the incoming season in terms of appeal and brand.
"Our objectives are always the same two, and they can only work together. We work to deliver greater value and revenues to the clubs, and the only way to do it is by growing your audience. I will add that the whole teams will share 4 millions Euros in total, included registration fee, referees costs, TV costs, sports pool e market pool. No matter in what platform (arena, TV, digital), growing the appeal and positioning of the competition towards the fans is the key. We hope we can continue doing so".
explained to Sportando by Alex Ferrer, Euroleague Brand and Communications Director, that we really thank you for his kindness.
New season, fresh addition with teams from Italy, France and Turkey, quality is clearly improving.
"Certainly. We already had a great season last year with the move to a 24 team format, which benefited greatly of the quality of the teams. Also the fact that the EuroLeague was reduced from 24 to 16 made that some teams that had been In EL moved to the EC. Last year we saw unfortunate situations in Italy, Turkey and France, where teams were forced no to play in EC, but fortunately this season the situation moved back to normal. The addition of these 3 countries will definitely make the competition even better!".
Last season "slim" format confermed with the the best of three finals.
"The formula was new for the EC but it had been used by the EL in the past, so we knew it would be both entertaining for fans and exciting for players. For the Finals, we had tried a number of formats: single game, home and away, final four and final eight. But the one that has worked best has clearly been the Playoffs, so the champion will be decided again after a best-of-three series".
The big news is the total game coverage by the Euroleague TV, any chance to have a single APP just for 7DAYS Eurocupe?.
"Indeed, a lot has changed on the production and distribution side of things. Thanks to the partnership we have with IMG, this season we centralised the production and commercialisation of TV rights. This will make us achieve higher standards in production, a homogenic product accross the league, and of course better revenue levels for the clubs. Besides this, the EC will also be offered by the Euroleague.tv OTT platform to the entire world, creating an interesting product for the fans, with the best 2 continental competitions and the best 40 clubs available in one destination only, with non-stop live action from tuesday to friday. And on mobile, fans will be able to connect to the live games through the existing official Euroleague Basketball app, that gathers EL, EC and the Adidas Next Generation Tournament, all in one single place".
Which are the main targets for the incoming season in terms of appeal and brand.
"Our objectives are always the same two, and they can only work together. We work to deliver greater value and revenues to the clubs, and the only way to do it is by growing your audience. I will add that the whole teams will share 4 millions Euros in total, included registration fee, referees costs, TV costs, sports pool e market pool. No matter in what platform (arena, TV, digital), growing the appeal and positioning of the competition towards the fans is the key. We hope we can continue doing so".
M. Taminelli
@marcotami
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