Basketball Champions League secures engelbert strauss as Presenting Sponsor

Infront Sports & Media, a Wanda Sports company, has secured a presenting sponsorship agreement with leading workwear manufacturer engelbert strauss for the new Basketball Champions League, which launched its first season at the end of September 2016. As the Basketball Champions League’s exclusive marketing partner, Infront is responsible for the league’s centralised marketing rights – including the distribution of sponsorship opportunities as well as supporting the Basketball Champions League in the overall development of the competition’s new commercial structure.

Proving value of the pan-European sponsorship platform

The agreement with engelbert strauss, a German company with worldwide product reach, is confirmed for both the 2016/17 and 2017/18 seasons and provides in-game brand exposure including: signage through LED advertising, court stickers, brand logo exposure as well as logo integration across all digital platforms.

Karl–Heinz Brenner, Head of Marketing, engelbert strauss: “The Basketball Champions League is a fantastic opportunity to align our brand with a new and premium property that offers pan-European visibility. The attributes of the sport of basketball and the nature of the fair competition which is promoted by the Basketball Champions League is a perfect fit for our brand and image. As the Presenting Sponsor we are looking forward to position ourselves within the marketing contingent of the competition and are excited about the benefits of our involvement and what is to come - both through this inaugural season investment and next season as well.”

Patrick Comninos, CEO of the Basketball Champions League: “The Basketball Champions League is a premium competition based on sporting principles and club inclusiveness that corresponds to the needs of the clubs. This agreement with engelbert strauss demonstrates the recognition and profile we have built up already. With Infront as a partner, we are confident we have the best player by our side. Infront’s experience in basketball together with its network in Europe provides a perfect fit for the needs of our new league.”

Stephan Herth, Executive Director Summer Sport at Infront: “As the only true and upcoming pan-European basketball league, the Basketball Champions League perfectly complements Infront’s comprehensive basketball portfolio. We are pleased to welcome engelbert strauss on board as it clearly underlines the appeal and the value of this new competition. Together with the Basketball Champions League, we are positioning the league as a premium European basketball property and a ‘must have’ for players, fans and commercial partners.”