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NBA 12/10/2015, 21.17 Video

NBA launches new 'This is why we play' ad campaign

A new campaign for the NBA

NBA
This Is Why We Play” captures the emotions behind basketball’s universal appeal, showcasing stories of what motivates, inspires and excites teams, players and fans both on and off the court. The first video, “Anthem,” debuts this week on all NBA platforms and variety of non-sports programs. “Anthem” highlights the game’s historical milestones and reverberating cultural impact, and demonstrates many ways teams, players and fans are deeply connected to basketball and the values it teaches (leadership, teamwork, respect, dedication, etc.).


WATCH “Anthem,” here:

https://www.youtube.com/watch?v=ZwKhufmMxko&feature=youtu.be


The NBA season tips off on Oct 27. Share on social @NBA #ThisIsWhyWePlay.



“Anthem” features a variety of players, legends/former players, coaches and teams including:


- Current players (sample list): Carmelo Anthony (New York Knicks), Chris Bosh (Miami Heat), Dwyane Wade (Miami Heat), James Harden (Houston Rockets), Kevin Durant (Oklahoma City Thunder), Kawhi Leonard (San Antonio Spurs), Luol Deng (Miami Heat), Satnam Singh Bhamara (Dallas Mavericks), Steph Curry (Golden State Warriors), Zach LaVine (Minnesota Timberwolves)



- NBA Legends and former players: Jason Collins (first publicly gay player), Larry Bird, Magic Johnson, Willis Reed, and Yao Ming



- Coach: Becky Hammon (San Antonio Spurs, first female full-time asst. coach)


O. Cauchi

O. Cauchi

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