CP3 Teams with Curry, Stockton, Lillard, Sue Bird for State Farm Nation Bureau of Assists
State Farm has launched a brand new chapter of its popular “Born to Assist” campaign with “Best of the Assist,”
Bloomington, IL.—December 25, 2014—State Farm has launched a brand new chapter of its popular “Born to Assist” campaign with “Best of the Assist,” a game-changing broadcast :60 for the 2014-2015 NBA season. The first of several spots set to debut in the weeks ahead, “Best of the Assist” finds Cliff Paul catapulted into the ranks of the State Farm National Bureau of Assists, a team of elite assisters featuring twins of All Star point guards Stephen Curry, Sue Bird, Damian Lillard, and legendary all-time NBA assist leader John Stockton.
This year, the campaign’s debut spot, “Best of the Assist,” was accompanied on its Christmas Day launch by “Seen It All,” a broadcast :30 spotlighting the Bureau’s Chief Assist Officer Don Stockton.