Euroleague Basketball and Turkey Home in the avant-garde of content and digital engagement

Social media activation by Euroleague Basketball with its sponsors has become even more relevant this season as the Turkish Airlines EuroLeague's new format, with all the best teams from around the continent playing all others in a 30-game regular season, takes hold.

Digital engagement has soared to 90.7 million impressions on Facebook and Twitter during the first 10 games of the season, while video views through social media platforms have climbed to 24.3 million.

Following last season's successful collaboration between Euroleague Basketball and Turkey Home, both companies will once again boost their social media activation with the addition of Solive, the social media publishing tool creating real-time branded visual content. The new partnership is sure to generate more fan engagement, boost social audiences and increase digital brand awareness in the Turkish Airlines EuroLeague.

Thanks to this innovative solution, the EuroLeague's social media platforms will have new, attractive and exciting ways to engage with fans in multiple languages across several different social media platforms during game days, including statistics, lineups, news and more.

"We are always looking for different and innovative ways to engage our fans with our content and storytelling. Our sponsors identify social media digital consumption as one of the main priorities to connect with our fans," Roser Queralto, Euroleague Basketball's Chief Business Development Officer, said. "Solive is a great tool to engage fans on social media, and provide real-time facts and data from all EuroLeague games. This is another example of Euroleague Basketball bringing fans closer to our competitions, and Turkey Home will be provided with great exposure at the heart of the games on EuroLeague social media channels."

"We are thrilled to be partnering with Euroleague Basketball and bringing unprecedented real-time facts and data to fans on EuroLeague Social Media channels," Florent Marty, Managing Director Sales & Marketing of Solive, said. "Solive is a new, innovate social media publishing tool and a game-changer for right-owners, sponsors, broadcasters and even players and athletes in the way they address their fans and monetize their social media audiences."