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EuroLeague 11/05/2016, 10.47

Fonbet becomes Euroleague Final Four national partner

Euroleague announce an agreement that makes Fonbet the official national betting partner of the Final Four focused on the participating Russian teams

EuroLeague
With the tipoff of the 2016 Turkish Airlines Euroleague Final Four just days away , Euroleague Basketball and IMG are proud to announce an agreement that makes Fonbet the official national betting partner of the Final Four focused on the participating Russian teams.

The pinnacle event of European club basketball, coming to the German capital of Berlin from Friday, May 13 to Sunday, May 15, is also the first Final Four to feature two Russian teams. Fonbet, one of the CIS's sector leaders in online betting, will mainly be active and visible through exposure on courtside LED panels and 3D stickers during all Final Four games in which the Russian teams - CSKA Moscow and Lokomotiv Kuban Krasnodar - are involved. The two Russian rivals clash in the semifinal opener to get the Final Four going on Friday at 18:00 CET.

While this sponsorship applies to the Final Four only, the agreement marks another step in Euroleague Basketball's strategy of adding regional sponsors and partners to take advantage of market opportunities that help its clubs. It is also a great step towards possible future collaborations between the parties.

"Having two Russian teams in the Final Four makes clear how important that country is to European basketball and makes Fonbet a welcome addition to our family of partners," Roser Queralto, Chief Business Development Officer of Euroleague Basketball, said. "Expanding that family with national partners helps reach more fans and also broaden earnings opportunities for our clubs."

"The mission of our company is to support sport and the sponsorship agreement with Euroleague Basketball gives us an opportunity to take part in such a recognizable basketball event as the Final Four in Berlin," Alexandra Ivanova, Chief Marketing Officer of Fonbet, said. "We highly appreciate this partnership and are willing to discuss further cooperation."
E. Carchia

E. Carchia

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