Jordi Bertomeu pleased with how Euroleague F4 went in London

Euroleague CEO, Jordi Bertomeu, has been plaed with how Euroleague Final Four 2013 went in London.

Bertomeu spoke with SportsPro abou the even organized in London early in May (via HoopsFix).

"Our evaluation is very positive, taking into account the challenging market that London has been for us and will be in the future as well. I think it is positive because, first of all, we had the opportunity to present Euroleague basketball in a market where we were absolutely unknown. I think that we managed to show an organisation and a sport that probably wasn’t what the sports industry and also the UK basketball community expected, in terms of the sport, the quality of the game. I think that has been very positive. We really think that we have raised the profile of the Euroleague brand within the UK community and the UK basketball fan base. Now we have several weeks to evaluate the details regarding the Final Four. Also we have to listen to feedback from the clubs. But definitely there are some initiatives that we have this year that we want to keep doing in the future. We announced that we will be in the UK market with a stable basis, and it’s exactly what we are going to do. But definitely, the consequence of the experience is that our decision to come to the market was totally right. With the Final Four, which is our top product, we had the opportunity to showcase our game and I believe it is a great opportunity and now we cannot lose. We have to keep working.